eLifespaces

Communication giants are strategically aligning themselves to “lock down” their respective customer base. Proven… the more services you have with a particular company, the less likely you are to move your relationship with that company. Keep this in mind as you purchase that “package” from Comcast, AT&T, Sprint, and others.

Today, Sprint Nextel CEO, Dan Hesse, said that by next fiscal year’s end, monthly cellphone bills will focus on the amount of data used, away from the number of available voice minutes. This movement has been expressed by almost every other communication giant.

In an effort to mitigate erosion of their respective customer bases, other service offerings (even those possessing “loss leader” characteristics) will be offered to customers as these financial changes are implemented. Theory should hold that customers will be less likely to change if the perceived irritation value (hassle to change) outweighs the actual cost to change.